In an era of endless reboots and spin-offs, fans are desperate for new stories. Yet, it has never been harder to break through with unique and new storytelling. The crowded content landscape has created a war for attention where meaningful audience connections matter far more than clicks and views. Kajabi's CPO and President Sean Kim sits down with legendary guitarist Phil Collen of Def Leppard and Vault Comics’ CEO Damian Wassel to discuss how they are cutting through the noise in the market, building original stories for a new generation through graphic novels, and leveraging technology to power unique fan connections.