Back in the 1960s, about 5,000 new albums were released each year. Now, tens of thousands of new songs are delivered to DSPs every day. We've arrived in the age of mass music creation, driven by accessible technologies and independent-focused services. How is this exponential growth shaking up the "traditional" music industry? How does this complicate artist discovery and development? And, how did this acceleration happen in such a short amount of time? In this discussion, get deeper insights into what is fueling this era of mass music creation, and how various arms of the music industry — from creation to consumption — are adapting in response.