Presented by BandLab
Seismic Shift: The Impact of Mass Music Creation
Back in the 1960s, about 5,000 new albums were released each year. Now, tens of thousands of new songs are delivered to DSPs every day. We've arrived in the age of mass music creation, driven by accessible technologies and independent-focused services. How is this exponential growth shaking up the "traditional" music industry? How does this complicate artist discovery and development? And, how did this acceleration happen in such a short amount of time? In this discussion, get deeper insights into what is fueling this era of mass music creation, and how various arms of the music industry — from creation to consumption — are adapting in response.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
This event will be available online
This event is currently available on demand.
Video On Demand for this event began on Thursday, March 16th 2023 at 1:00pm CT.