Tatiana is an award-winning music industry analyst, consultant, and journalist. She began her career at Billboard, where over five years she wrote cover stories on influential artists like Tame Impala and Travis Scott, as well as features exploring key topics like Bandcamp’s impact on the music industry and the booming business of TikTok influencers. Now at MIDiA Research, she identifies the risks and opportunities in the rapidly-changing music market for a client base of leading global entertainment and tech companies. Her key focus areas include the creator economy, fandom, and music tech.
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