Presented by

How Tech is Reshaping Music's Present and Future

Mar 15, 2023

11:30am – 12:30pm CT

Recording: How Tech is Reshaping Music's Present and Future, Mar 15, 2023

From artists earning the equivalent of 50% of their annual tour revenue in a single virtual concert to the explosion in content creators, there is no denying the music landscape is evolving at an ever-quickening pace.
Whether you're an old school vinyl enthusiast, a product owner building creator tools, or a fan who does most of your listening within virtual worlds while gaming, we invite you to a panel discussion featuring technologists shaping the current and future state of the music and technology industries, where we will address topics including the below:

- What resources do creators need to build the future of media experiences?
- How are listening habits changing among the next generation of music fans and how do we want future generations to listen to consume media?
- How do we preserve the character and integrity of a traditional listening experience while tapping into new possibilities to push the envelope of what is possible when music and technology come together?

Panelists include Shauna Alexander, VP of Business Development at SoundCloud, Jillian Rothman, VP of New Business & Ventures at Warner Music Group, Paul Boustead, VP of Product & Architecture at, and the discussion will be moderated by Christine Thomas, Head of Music Partnerships at Dolby.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Shauna Alexander
photo of Paul Boustead
photo of Jillian Rothman
Jillian Rothman

Warner Music Group

photo of Christine Thomas
Christine Thomas

Dolby Laboratories

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Interactive Badge
Film & TV Badge