The creator economy is broken. Even though it’s a $100 billion industry, most creators don’t make enough money to survive. How is this possible? The rules have been written by social media platforms to meet their own objectives—content creators often depend on brand deals to earn an income while creator funds aren’t large enough to serve the millions of creators. But there is a solution: the direct-to-creator economy—where creators earn a living directly from the people who value their content. Kajabi President/CPO Sean Kim sits down with Cassey Ho, founder of Blogilates and CEO of Popflex, and Matt Steffanina, a renowned choreographer and founder of DNCR, to discuss how content creators can own their brand and shape their audience outside of social media to build sustainable businesses.