Presented by Estée Lauder

Driving Engagement Beyond NFTs and the Metaverse

Mar 12, 2023

1:00pm – 2:00pm CT

During the past year, our brands have experimented with NFTs and virtual worlds with consumers all around the world. Although much of Web3 and Metaverse are at the initial stages of development, consumers globally are hungry for novel connected experiences and new ways of shopping. On this panel, we will learn about:
- Our brands new projects to revamp loyalty and female empowerment in the Metaverse;
- The reason NFTs are driving engagement for consumers in APAC;
- And how we are using virtual realities and the Metaverse to create life-like experiences in the opening of new offices.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Liz Bacelar

The Estée Lauder Companies

Kerry O'Donnell

The Estée Lauder Companies

Georgia Walsh

The Estée Lauder Companies


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