The Evolution of Beauty Expression: Moving at the Speed of Culture

Mar 14, 2023

2:30pm – 3:30pm CT

If you want to understand where culture is going, look to beauty. Traditional beauty spaces are evolving in real time, from at-home product parties to global communities on TikTok (like SkinTok), from magazine tear-out samples to avatar beauty routines in the metaverse. Beauty is personal and defined by the individual, with access to a global point of view that has replaced the idea of a narrow beauty standard. A dynamic and diverse global community of beauty lovers are driving culture forward—to a place of radical inclusion, boundless self-expression and a deep digital connection to others.

How do beauty brands react to the shifts happening at the speed of culture with products, services and marketing initiatives that answer these new aspirations? Join this discussion with marketing and innovation leaders from L’Oréal to hear how they are responding to a more inclusive, responsible, digitally-connected and tech-enabled vision of beauty. Moderated by Dr. Marcus Collins, head of strategy at Wieden+Kennedy and author of the forthcoming book For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Marcus Collins
Marcus Collins

Wieden+Kennedy & The University Of Michigan

photo of Sandrine Gadol
Sandrine Gadol

L’oréal North America

photo of Han Wen
Han Wen


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