Constantly accelerating innovation cycles are forcing larger corporates to rethink their approach to innovation and business incubation.
Investments in start-ups can no longer be solely opportunistic, they need to be tied to large technological challenges rooted in the core activities of the brand. This is the thesis of UP.labs a new venture lab, working in close partnership with Porsche to identify and solve its most business-critical tasks.
In this talk, we will explore new approaches to venture investments and show how meaningful collaborations can contribute to solve the questions of tomorrow. We will introduce the nature of the unique collaboration between Porsche and UP.Labs – and discuss synergies, challenges and future opportunities of their business collaboration.