In order to fall in love with a sports car, you need to experience it. Ideally behind the wheel, on a winding mountain road or track. But how do you bring a luxury product experience to the digital world? How do you bring it to the metaverse?
In this presentation, helmed by Porsche CMO Robert Ader, we’ll thoroughly question how brands that rely on lived experience and physical sensation can make the leap to the metaverse – and why it’s so important they do so.