Presented by Porsche X

Porsche X the Metaverse: Creating Luxury Product Experiences in the Metaverse

Mar 13, 2023

4:00pm – 5:00pm CT

In order to fall in love with a sports car, you need to experience it. Ideally behind the wheel, on a winding mountain road or track. But how do you bring a luxury product experience to the digital world? How do you bring it to the metaverse?
In this presentation, helmed by Porsche CMO Robert Ader, we’ll thoroughly question how brands that rely on lived experience and physical sensation can make the leap to the metaverse – and why it’s so important they do so.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Marjorie Hernandez

THE DEMATERIALISED and LUKSO

Deniz Keskin

Porsche

Vince Okerman

VEXX STUDIOS

Patrick Vogel

ALT/SHIFT

Details

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Format:

Presentation

Type:

Session

Track:

XR & Metaverse

Level:

Intermediate