Today's digital shopper journeys either skew toward peak efficiency on one end of the spectrum or toward high engagement on the other. The rarest – but most successful – customer journeys strike a delicate balance, delivering exceptional experiences that combine highly engaging content with unmatched efficiency. To succeed, online and mobile retail customer experiences of the future must bring together the engagement consumers crave from social media with the efficiency inherent in the swiftest shopper journeys. This session will bring retail leaders together to discuss best practices for brands to create top notch customer experiences.