Audible has been recognized as the leading creator of premium audio storytelling and a pioneer for original audio content. Now it’s SXSW’s opportunity to be the first to hear how the audio trend-maker is defying genres with a discussion about its’ newest category-defying project BREAKTHROUGH, the first-ever music competition series developed and launched exclusively as a podcast. Listen in on a conversation between Grammy Award-winning artists Sara Bareilles and Daveed Diggs, alongside Will Malnati, Founder & CEO of AT WILL MEDIA, and Preston Copley, Executive Producer of original music-storytelling at Audible, who will discuss what it takes for talent discoveries to breakthrough and connect with audiences.