Breaking into Emerging Markets: Gaming in Africa

Date TBA

Africa will double its population over the next 30 years and have a massive increase in youth population, with countries like Nigeria, Ethiopia and Egypt leading the way. Millions of young people are entering the workforce and will have discretionary income to spend. This presentation will cover the learnings of how we determined one of the biggest bottlenecks in the region, accessibility and distribution of games, and solved for it by approaching the problem with local context.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Lucy Hoffman

Carry1st

This event will be in person

Details

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Format:

Presentation

Type:

Session

Track:

Game Industry

Level:

Intermediate