An exploration of what needs to change to achieve healthcare parity. This panel discussion seeks to break down the biggest barriers that prevent many people from trusting and participating in clinical research and assessing why overcoming this, is critical to advancing health equity matters. We interrogate the influence cultural norms have on both society and individual behavior and what needs to change. Unpacking the root causes of historical suspicion and wariness. What can we do to address fears and trepidation? How can we build trust in the clinical trial process in all population groups? Join us for a forward thinking discussion on why being more inclusive will lead us on the path to a more equitable future.