The value proposition for customers has been clear since the first representation of humans as holograms appeared in film and TV: provide human presence that’s the next best thing to being there. Volumetric capture and live holographic broadcast technologies provides an extra layer of authentic human representation. Delivering on that rich, authentic, human presence in immersive experiences is a serious business. This panel discusses the state of the industry today: volumetric capture, live holographic broadcast, virtual production, and digital doubles, along with the challenges and opportunities ahead, including hardware, AI, bandwidth, privacy, security, identity, and more.