In every domain of medicine we rely on objective measures to drive decision making, but mental health is stuck in the past, with subjective assessments and trial-error care as the norm. In this panel, the discussion focuses on the emerging capabilities in scalable, objective capture of brain data, the actionable insights gained as well as the ability to personalize accompanying care models, such as brain stimulation, to optimize and maintain cognitive performance. Panelists include individuals on the leading edge of neuroscience, mental health, and performance from the Cedars-Sinai Kerlan-Jobe Institute in Los Angeles, Wave Neuroscience, and the San Diego Chargers.