The Brands Behind the Rise of Women’s Sports

Mar 12, 2023

11:30am – 12:30pm CT

Recording: The Brands Behind the Rise of Women’s Sports, Mar 12, 2023

2022 was a breakout year for women’s sports. Investors and brands demanded intel on how to claim their share of billions in untapped revenue opportunities. New data shows the women’s sports fan community is growing at a rate significantly higher than that of general sports fans.

This SXSW sports session features three leading women in the industry - Sports Innovation Lab CEO and 4X Olympic medalist Angela Ruggiero, Ally Financial’s CMO Andrea Brimmer, ESPN's Executive Vice President, Marketing Laura Gentile, and Google's Director, Global Sports & Entertainment Marketing Kate Johnson – in a conversation about what will tangibly and powerfully impact women's sports in 2023 and the bottom line for those brands who invest now.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Andrea Brimmer
Andrea Brimmer

Ally Financial

photo of Laura Gentile
photo of Kate Johnson
photo of Angela Ruggiero
Angela Ruggiero

Sports Innovation Lab

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