From Political Cynicism to BIPOC Political Power

Mar 12, 2023

2:30pm – 3:30pm CT

Recording: From Political Cynicism to BIPOC Political Power , Mar 12, 2023

Young people and BIPOC communities are now the majority in the US. They are the political powerbrokers of the future but cynicism with a system that has ignored their interests threatens their full participation. In 2020, 73% of Black voters felt their vote was “very powerful”. Today, that number has dropped to 43%. This session brings together a diverse panel of experts at the forefront of polling, advocacy, and media to discuss new messaging and power frames that civic leaders must employ to effectively mobilize BIPOC communities in politically divisive times. In an actual field test, their messaging was 49.53% more effective than conventional tactics. This session is essential to understand the correlations between self-perceived power, progress, and political participation.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Katrina Gamble
Katrina Gamble

Sojourn Strategies, LLC

photo of Jess Morales Rocketto
photo of Nsé Ufot
Nsé Ufot

New Georgia Project

photo of Terrance Woodbury
Terrance Woodbury

HIT Strategies

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