Young people and BIPOC communities are now the majority in the US. They are the political powerbrokers of the future but cynicism with a system that has ignored their interests threatens their full participation. In 2020, 73% of Black voters felt their vote was “very powerful”. Today, that number has dropped to 43%. This session brings together a diverse panel of experts at the forefront of polling, advocacy, and media to discuss new messaging and power frames that civic leaders must employ to effectively mobilize BIPOC communities in politically divisive times. In an actual field test, their messaging was 49.53% more effective than conventional tactics. This session is essential to understand the correlations between self-perceived power, progress, and political participation.