Combatting Political Cynicism in BIPOC Communities

Date TBA

Young people and BIPOC communities are now the majority in the US. They are the political powerbrokers of the future but cynicism with a system that has ignored their interests threatens their full participation. In 2020, 73% of Black voters felt their vote was “very powerful”. Today, that number has dropped to 43%. This session brings together a diverse panel of experts at the forefront of polling, advocacy, and media to discuss new messaging and power frames that civic leaders must employ to effectively mobilize BIPOC communities in politically divisive times. In an actual field test, their messaging was 49.53% more effective than conventional tactics. This session is essential to understand the correlations between self-perceived power, progress, and political participation.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Katrina Gamble

Sojourn Strategies

Nsé Ufot

New Georgia Project

Terrance Woodbury

HIT Strategies

This event will be in person

Details

Primary Entry:
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge
Format:

Panel

Type:

Session

Track:

Civic Engagement

Level:

Intermediate