How a Home Improvement Giant is Evolving to Meet the Needs of a Multicultural Millennial Audience
The next generation of homeowners have entered the chat. And they are redefining how we shop for our homes. Digitally savvy, and craving personalization, they are looking for more than a transaction. Join The Home Depot’s Senior Vice President and Chief Marketing Officer, Molly Battin, and DIY content creator, Fariha Nasir of Pennies for a Fortune, for a fireside chat on how The Home Depot is evolving to meet the needs of millennial shoppers. From cultivating a community of multi-cultural, DIY influencers, to personalizing the retail and leisure experience to draw people in, hear inside perspectives on the future of home improvement and the trends you need to know.
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