F1®- Real World Impact on Transportation & Culture

Mar 16, 2023

10:00am – 11:00am CT

Recording: F1®- Real World Impact on Transportation & Culture, Mar 16, 2023

Learn how F1®, a sport that has attracted fans for the drama, competitiveness, and glamour, has served as an enormous mechanism for vehicle development, and is at a renaissance moment when mobility habits are expected to change over the next decade. The impact that Formula 1® technology has had on road cars and the road relevancy of racing technology as it relates to the future of mobility and sustainability is a key conversation for the future.
Additionally, while the growth for Formula 1® in US in the last few years has been exponential, the sport has also lacked equity and representation for a long time and is at a key juncture to accelerate changes in the sport with the additional influx of revenue and a new era of the sport.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Pilar Harris

Formula 1 Heineken Silver Las Vegas Grand Prix

Philipp Kampshoff

McKinsey & Company

Abby Rakshit

Racing Forces

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