F1 - Real World Impact on Transportation & Culture

Mar 16, 2023

4:00pm – 5:00pm CT

Learn how F1 has attracted fans for the drama, competitiveness, and glamour, has served as an enormous mechanism for vehicle development for the last few decades, and is at a renaissance moment when mobility habits are expected to change over the next decade. The impact that F1 technology has had on road cars and the road relevancy of racing technology as it relates to the future of mobility and sustainability is a key conversation for the future. The sport has also lacked equity and representation for a long time and is at a key juncture to accelerate changes in the sport.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Philipp Kampshoff

McKinsey & Company

Emily Prazer

Formula 1 Heineken Silver Las Vegas Grand Prix

Abby Rakshit

Racing Forces


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Transportation track programming is presented by VW