Speak to Me: Verbal Design Masterclass
With social media as the backdrop, and audio on the rise, we’re moving quickly towards a world built around not only conversation but natural user interfaces that are not dependent on screens. Yet, we still think of design as primarily visual and often overlook the role of what we say, and the language we use as a tool to communicate.
You’ll hear from R/GA, forerunners in the creation of verbal design practice and how they are breaking through and bringing people together around a purpose. This masterclass will show how to translate your brand into verbal design, and explore fundamentals of great verbal design and how to flex for the spoken versus written word and different touch points, even those that often get overlooked, all the while retaining a single character and approach.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.