Advance sign-up is required. Online sign up is now open on the SXSW Schedule for Workshops. You will only be able to RSVP for one of these formats in the given time slot. On each event page, select an available time slot to RSVP and it will be added to your personal schedule. There are a limited number of spots available per session, so RSVP today!

With social media as the backdrop, and audio on the rise, we’re moving quickly toward a world built around conversation across countless channels, including those not dependent on screens. That goes for how consumers and brands interact, too. Yet, we still think of design as primarily visual and often overlook the importance of the role of what we say, and the language we use as a tool to communicate, in the context of brand identity development.
Led by R/GA, the forerunners in the creation of a verbal design practice, this masterclass will cover how to approach developing a brand’s verbal design, explore the fundamentals of great verbal design, and discuss how we need to rethink traditional models to scale verbal design, all the while retaining an essential, cohesive core.