photo of Jennifer Vano

Jennifer Vano

Executive Creative Director, Verbal Design Lead
R/GA

Jennifer Vano is Executive Creative Director and leads R/GA’s Verbal Design practice, the practice dedicated to defining a systematic, authentic, and dynamic approach to how a brand uses language—from brand names to brand voice–everywhere. In developing the Verbal Design practice, her goal was to elevate language to be a key part of Brand Design, equal to, and integrated with, Visual and Experience—all in service of creating purpose-driven brands that deeply connect and move people by having a cohesive and meaningful conversation with them.

Over the course of her career, she has developed Verbal Design systems and full Brand Identities brands, including global names, for clients including Illumina, Cigna, Pepsico, E*TRADE, Verizon, Google and non-profit organizations and start-ups.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Jennifer Vano

Events featuring Jennifer Vano