A BEV Is Not A Car: Driving Energy Evolution

Date TBA

What are the challenges, constraints and unthought of new possibilities that the future of BEV’s and the larger electric ecosystems bring? What lessons are emerging from the struggles of automakers moving from traditional ICE vehicle production to an entirely electric future? In an energy enabled future -- with advanced battery systems and intelligent backup -- how can designers enable the customer to understand there are benefits way beyond driving the vehicle? Speaking from front line insights in developing the future of Ford through vehicles like the Mustang Mach-E and F150 Lightning, a leading automotive designer and strategist presents the latest in the evolution of BEV’s, and the larger movement to revolutionize our relationship with both our vehicles and our energy resources.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Frank Brown

Ford Motor Company

This event will be in person

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film & TV Badge
Format:

Presentation

Type:

Session

Track:

Transportation

Level:

Advanced