Electric Future: Design, Strategy and BEV’s

Mar 14, 2023

11:30am – 12:30pm CT

Recording: Electric Future: Design, Strategy and BEV’s, Mar 14, 2023

What are the challenges, constraints and new possibilities that the future of BEV’s and the larger electric ecosystems bring? What lessons are emerging from the struggles of automakers moving from traditional ICE vehicle production to an entirely electric future?

How can we think about the larger goal of why we are even doing this; a return to fundamentals in our world; and how this will impact the customers we serve and enable them to understand benefits way beyond driving the vehicle?

Speaking from front line insights in developing the future of electric vehicles, three leaders in automotive design and strategy will explore the latest in the evolution of BEV’s, and the larger movement to revolutionize our relationship with both our vehicles and our energy resources.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Frank Brown

Ford Motor Company

Christie Dames


Sambuddha Saha

Volvo Cars

Drew Smith


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