Using Tech to Create an Immersive Fan Experience

Mar 13, 2023

2:30pm – 3:30pm CT

Recording: Using Tech to Create an Immersive Fan Experience, Mar 13, 2023

St. Louis CITY SC, Major League Soccer’s 29th and first majority female-owned team, takes the pitch in March 2023 with a new urban stadium built through a global pandemic. In this panel discussion, Club leaders share how they used cross-industry research, behavioral science, crowd-sourcing, community engagement, and a mobile-first approach to create a unique fan experience—from designing the team’s identity and stadium to curating its music and food program, and everything in between.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of David Bruce
David Bruce

Major League Soccer

photo of Jim Mckelvey
Jim Mckelvey

Square, Invisibly and Third Degree Glass Factory

photo of Loryn Nalic
Loryn Nalic

Balkan Treat Box

photo of Matt Sebek
Matt Sebek

St. Louis CITY SC

Primary Access
Music Badge
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Film & TV Badge