The Fight for Artistic Authenticity on TikTok

Mar 14, 2023

2:30pm – 3:30pm CT

Recording: The Fight for Artistic Authenticity on TikTok, Mar 14, 2023

Multi platinum artist Halsey challenged the music industry through a simple and direct TikTok video. By breaking out of the box of industry expectations, Halsey has unintentionally promoted the following question: is artist authenticity in the age of TikTok of greater value than label marketing teams’ goals? Is social media an extension of the artist's creative output or simply another marketing channel? Our speakers all have experience launching viral moments and on this panel will launch into a lively discussion on marketing vs. art and what authenticity means on social media.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Alana Dolgin

Homemade Projects

Mekaila Morris

Interscope Records

Ash Stahl


Primary Entry
Music Badge
Platinum Badge
Artist Wristband
Secondary Entry
Interactive Badge
Film & TV Badge