The Fight for Artistic Authenticity on TikTok

Date TBA

Multi platinum artist Halsey challenged the music industry through a simple and direct TikTok video. By breaking out of the box of industry expectations, Halsey has unintentionally promoted the following question: is artist authenticity in the age of TikTok of greater value than label marketing teams’ goals? Is social media an extension of the artist's creative output or simply another marketing channel? Our speakers all have experience launching viral moments and on this panel will launch into a lively discussion on marketing vs. art and what authenticity means on social media.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Alana Dolgin

Homemade Projects

Mekaila Morris

Interscope Records

Ash Stahl

Flighthouse

This event will be in person

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Secondary Entry:
Interactive Badge
Film & TV Badge
Format:

Panel

Type:

Session

Track:

Music Careers

Level:

Intermediate