New Tech Scores Big with the Next Gen Sports Fan
With a cross-generational following, the sports world needs to use a diverse set of storytelling platforms to keep fans engaged. But it's with the younger fans where they hope to gain traction. Today there isn't the same level of loyalty to local teams, but there is a growing interest in players’ backstories and personalities. Join SVP of Unity & Football Franchise owner, Peter Moore, as he reveals innovations based on video game technology that brings stats, personalized content and interactivity to live sports in a new way – regardless of where they are viewed. Discover how athletes, teams and leagues are using next gen tech to connect with the next generation of sports fan.
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