The Creator Boom: How the Industry Can Transform
With 60k+ tracks uploaded to Spotify every single day, we are in the midst of an historic creator boom. Lots of this content is coming from bedroom creators who are powered by the rise of AI-music companies and music creation tools, and enabled by DIY distribution services. With the click of a button these creators, many of whom have never seen the inside of a studio, are creating chart topper. Michael Huppe is one of the country’s most forward thinking executives and leads SoundExchange - the collective rights management organization designated by the U.S. Congress to collect and distribute digital performance royalties for sound recordings. With this influx of new music the industry must transform and leverage new technology to keep pace.
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