Rebuilding the Touring Industry from Scratch

Mar 15, 2023

2:30pm – 3:30pm CT

Recording: Rebuilding the Touring Industry from Scratch, Mar 15, 2023

This panel will examine how the key players in the touring industry have rebounded from the ruins of COVID to the stage within two years. Many believed that the music industry, specifically, touring and live music would never be what it used to be. While it may be true that the live music experience has forever changed since the pandemic began, the enthusiasm, revenue, and audience are back, as demonstrated by the reemergence of massive tours. On this panel, executives involved in some of the largest grossing tours of 2021 will discuss the steps they took to rebuild at breakneck speed.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Sara Mertz
photo of Taylor Mims
Taylor Mims


photo of Liz Norris
Liz Norris

Activist Artists Management

photo of Sarah Tehrani
Sarah Tehrani

William Morris Endeavor

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Interactive Badge
Film & TV Badge