For decades gaming and play have impacted creativity and culture in our everyday lives. As physical and digital worlds continue to blur, leading brands are powering up experiences through the power of play – adding value, unlocking meaningful moments, and providing frictionless ways to create, socialize and interact in our ever-changing world.

New products, services, experiences, and economies are being transformed through the power of play and next-generation technologies – but how will they impact brands and consumers alike?

This session will explore the rapidly evolving technology landscape, feature industry-leading brand experiences, cutting-edge platforms, partnerships, and highlight technologies empowering creativity, commerce, and connection in the world around us.