The Power of Play in the Metaverse

Date TBA

For decades gaming and play have impacted creativity and culture in our everyday lives. As physical and digital worlds continue to blur, leading brands are powering up experiences through the power of play – adding value, unlocking meaningful moments, and providing frictionless ways to create, socialize and interact in our ever-changing world.

New products, services, experiences, and economies are being transformed through the power of play and next-generation technologies – but how will they impact brands and consumers alike?

This session will explore the rapidly evolving technology landscape, feature industry-leading brand experiences, cutting-edge platforms, partnerships, and highlight technologies empowering creativity, commerce, and connection in the world around us.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Marco Carvalho

HeadOffice.space

Jenna Seiden

Niantic, Inc.

This event will be in person

Details

Primary Entry:
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge
Format:

Panel

Type:

Session

Track:

XR & Metaverse

Level:

Intermediate