Today, big data is vital to decision-making in business. Having access to real-time intelligence can mean the difference between success and failure in this fast-moving marketplace. Yet, for the cannabis industry there is still a major lack of resources and access. Various states in the country are without cannabis retail stores making it difficult for corporations to have full data sets that paint a full picture of the opportunities in the industry. In addition, disconnected systems silo data and make it hard for thorough analysis. In this session, we’ll talk to the leading data analysts in the space and take inventory of the data that we do have available to us and devise methods to create more robust data sets that will better serve and expand the industry.