Did you know the average person makes 35,000 decisions a day? This is only possible because the brain uses rules to streamline the process. Change breaks those rules, often resulting in friction, fear, and freezing. But it doesn’t have to be this way. Imagine how much smoother projects and team dynamics could be if you understood the rules each brain used to make those decisions (and could work with them instead of with what you think “should” work). In this session based on groundbreaking insights from her new book, What Your Employees Need and Can’t Tell You, applied behavioral economist Melina Palmer shares insights from brain science to help managers increase their influence inside ever-evolving organizations and make it so anyone they work with can be naturally better at change.