For nearly 2 decades, brands and businesses across industries have relied on 3rd party cookies to generate billions of dollars of ad revenue. From selling products to driving college enrollment to collecting political donations, this small but mighty identifier made tracking and identifying specific audiences pretty easy. With cookies now expected to expire in 2024 and with 80% of advertisers still dependent on them, today’s marketer faces an identity crisis and is desperately trying to figure out what to do next.
Noor Naseer will break down what you need to know and what you need to do now about an evolved web ecosystem that is increasingly privacy-centric but also expecting brands to reaching audiences with the precision of yesteryear.