Tackling the Internet's Identity Crisis

Date TBA

For nearly 2 decades, brands and businesses across industries relied on 3rd party cookies to generate billions of dollars from advertising. From selling products to driving college enrollment to collecting political donations, this small but mighty internet creation made tracking and identifying particular users easy and yielded high-performing campaigns. With cookies set to expire by the end of 2023 and with 80% of advertisers dependent on them, now marketers face an identity crisis and are desperate to know what to do next.
Noor Naseer will break down what you need to know and what you need to do about an evolved web ecosystem that is somehow increasingly privacy-centric yet still expects brands to target ads with precision even after cookies have crumbled.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Noor Naseer

Basis Technologies

This event will be in person

Details

Primary Entry:
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Secondary Entry:
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Format:

Presentation

Type:

Session

Track:

Advertising & Brand Experience

Level:

Intermediate