Brand Activism: No More Business as Usual

Date TBA

American democracy, public safety, and the fundamental rights and freedoms of many people across the country are under increasing threat. This moment demands a concerted response to ensure our progress as a nation, including brands stepping off the sidelines to weigh-in on important issues. There are a few great examples of this happening in recent years like some brands affirming that black lives do matter and that women should have autonomy over their own bodies, to name a few. This panel will explore the decision-making behind brands that go beyond traditional corporate social responsibility (CSR); how brands are becoming bolder in addressing sensitive issues; and the need for more brand activism.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

LaTosha Brown

Black Voters Matter Fund

This event will be in person

Details

Primary Entry:
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Secondary Entry:
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Format:

Panel

Type:

Session

Track:

Advertising & Brand Experience

Level:

Advanced