Cannabis Marketing Campaigns with Bite
Cannabis is a highly regulated substance with a dizzying number of rules and restrictions, presenting daily challenges and headache-inducing obstacles for marketers. Given the limits around paid marketing, social media, and influencers, how can a brand break through to mainstream consumers in a meaningful way while staying within the lines? In this session, you’ll hear how some of the industry’s most celebrated and creative cannabis marketers have navigated a complex regulatory environment to deliver some of the year’s buzziest and most memorable campaigns.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.