Cannabis Marketing Campaigns with Bite

Mar 12, 2023

10:00am – 11:00am CT

Recording: Cannabis Marketing Campaigns with Bite , Mar 12, 2023

Cannabis is a highly regulated substance with a dizzying number of rules and restrictions, presenting daily challenges and headache-inducing obstacles for marketers. Given the limits around paid marketing, social media, and influencers, how can a brand break through to mainstream consumers in a meaningful way while staying within the lines? In this session, you’ll hear how some of the industry’s most celebrated and creative cannabis marketers have navigated a complex regulatory environment to deliver some of the year’s buzziest and most memorable campaigns.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Bohb Blair
Bohb Blair

Jones Soda / Mary Jones

photo of Brenna Eller
Brenna Eller

Canopy Growth

photo of Howard Schacter
Howard Schacter

MariMed, Inc

photo of Terry Stanley
Primary Access
Music Badge
Platinum Badge
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Film & TV Badge