Marketing Your Cannabis Brand with Impact

Date TBA

Cannabis is a highly restricted substance, both from a regulatory and marketing standpoint. Cannabis companies can’t use traditional media to advertise, so creativity is required. In this panel, you’ll hear from the headline-makers who are taking a “big CPG” approach to building brands and shaking up the cannabis industry: The communications leader behind the “the world’s largest pot brownie” - a marketing stunt that garnered 1750 media stories and made SNL; 2) The beer pro turned CMO behind Tyson 2.0, Mike Tyson’s buzzy cannabis brand that made headlines with Mike Bites’ distinctive ear-shaped gummies; 3) The marketing leader behind Mary Jones, a new cannabis product line of beverages and edibles from irreverent craft brand Jones Soda.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Bohb Blair

Jones Soda / Mary Jones

Howard Schacter

MariMed, Inc

This event will be in person

Details

Primary Entry:
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge
Format:

Panel

Type:

Session

Track:

Cannabis

Level:

Intermediate