Cannabis Marketing Campaigns with Bite

Date TBA

Recording: Cannabis Marketing Campaigns with Bite , Date TBA

Cannabis is a highly regulated substance with a dizzying number of rules and restrictions, presenting daily challenges and headache-inducing obstacles for marketers. Given the limits around paid marketing, social media, and influencers, how can a brand break through to mainstream consumers in a meaningful way while staying within the lines? In this session, you’ll hear how some of the industry’s most celebrated and creative cannabis marketers have navigated a complex regulatory environment to deliver some of the year’s buzziest and most memorable campaigns.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Bohb Blair

Jones Soda / Mary Jones

Brenna Eller

Canopy Growth

Howard Schacter

MariMed, Inc

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge