They’re Skipping Your Life’s Work in 6 Seconds
Breaking through creatively has never been more daunting. Over the last two years, there has been an absence of memorable work for brands. With a more disconnected workforce, and our work having to work harder, are we sacrificing creativity? Is the process of getting to great work fundamentally broken? How do you harness the hunger and curiosity of your talent towards new ways of thinking and shapes of work that are truly great? Brent Anderson, global chief creative officer at Apple’s dedicated creative agency, TBWA\Media Arts Lab, Brent tackles these questions and more. Join him as he shares his perspective on what makes break-through creative work and the partnership and process necessary to get there.
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