The Laws and Levers of Brand Science
With all the changes in technology and shopping habits, and with so many people claiming they know the ‘new rules’ of marketing, it’s vital to stay on top of what really works to grow your brand. The science of marketing has evolved too, and it’s showing us that there are universal laws that fly in the face of some of our most common theories about consumers, brands, and ads. I teach the most up-to-date brand science so that you can use evidence-based strategies to grow your business and increase the value of your brand.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.