photo of Ethan Decker

Ethan Decker

Founder and President
Applied Brand Science

Ethan is a brand strategist and marketing expert who has spent 15 years doing award-winning brand strategy, advertising, and market research for some of the world’s biggest brands.

A scientist by training but a marketer by trade, he’s like the missing link, but between science and creativity.

His career includes roles as Insight Manager at Radar Research, Planning Director at 72andSunny, Group Strategy Director at Crispin Porter Bogusky, & Vice President of Insight & Strategy at the Integer Group.

He's done ethnographies in Tokyo and statistics in Matlab. He’s developed promotions scorecards & shopper marketing design principles. He's helped launch razors & position new lines of women's clothes. & he's presented on the science of marketing internationally, including SXSW & TEDX.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Ethan Decker

Events featuring Ethan Decker