While VR promises to change the human experience in the metaverse, its application in medicine is already reshaping the most universal human experience of pain. From helping with childbirth, to addressing the opioid epidemic, to solving the $635B annual cost of chronic pain that affects hundreds of millions globally, the VR revolution is fueling a new wave of immersive therapeutics (ITx) that will one day enable a VR-based pharmacy in every home. In this session, meet the innovators that are making ITx a reality for everyone, and hear from a person living with chronic pain who has experienced the power VR. See the first FDA-authorized VR treatment for chronic pain in action, and learn about the 30-year body of evidence that underpins medicine’s next frontier of digital medicine.