"It’s Corn!” Creating Culture through Content

Mar 14, 2023

2:30pm – 3:30pm CT

Advance sign-up is required. Online sign up is now open on the SXSW Schedule for Workshops. You will only be able to RSVP for one of these formats in the given time slot. On each event page, select an available time slot to RSVP and it will be added to your personal schedule. There are a limited number of spots available per session, so RSVP today!

75% of 13-36 year olds share memes. An industry has developed around shareable content & at the forefront is Doing Things Media (DTM). DTM understands memes because it was founded by one of the largest IG meme creators Shitheadsteve. With 7M+ followers, he’s built an empire responsible for the most shareable & culturally relevant memes & video content, including introducing Corn Kid to the masses with Recess Therapy. DTM reaches 75M+ across brands including Overheard(5M), animalsdoingthings(5.1M), & middleclassfancy(2.6M). DTM will bring its Meme War Room to SXSW, offering creators & brands an opportunity to learn the art & science of relatable content that resonates. Join Reid & the DTM team as they walk through the process of content creation & how to enter the cultural zeitgeist.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Scott Dunn
Scott Dunn

Doing Things Media

photo of Reid Hailey
Reid Hailey

Doing Things Media

Primary Access
Music Badge
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Film & TV Badge