75% of 13-36 year olds share memes. An industry has developed around shareable content & at the forefront is Doing Things Media (DTM). DTM understands memes because it was founded by one of the largest IG meme creators Shitheadsteve. With 7M+ followers, he’s built an empire responsible for the most shareable & culturally relevant memes & video content, including introducing Corn Kid to the masses with Recess Therapy. DTM reaches 75M+ across brands including Overheard(5M), animalsdoingthings(5.1M), & middleclassfancy(2.6M). DTM will bring its Meme War Room to SXSW, offering creators & brands an opportunity to learn the art & science of relatable content that resonates. Join Reid & the DTM team as they walk through the process of content creation & how to enter the cultural zeitgeist.