As music consumption continues to grow, perhaps one of the most interesting discussions is how Country music is helping fuel the streaming boom of the global music business. In an industry sector that has been predominantly ruled by radio and touring revenue, it has the most potential for disruption, especially as its next generation of fans grow up on new music tools and methods of consumption. (Let’s not even mention the explosion of 90s Country catalog with Gen Z listeners on TikTok) According to Luminate’s 2022 Mid-Year Report, the genre (along with Latin) has been generally outpacing the larger industry over the last five years in streaming. Join us for a deep dive on the commercialization of Country music and what it means for you and the future of the music business.