Once there were only two types of business. Those that were performing and those that weren’t. But now another type of business has emerged. Those achieving exponential growth. Category defining, ‘tech-level’ growth. Or as we like to call them, ‘the Outperformers’.
Outperformers are start-ups, scale-ups and turn-around businesses. They can be found in every category from consumer goods and fashion to healthcare. These businesses are redefining expectations of growth within every industry sector.
We’ve gathered four business leaders to tell us their story and what they believe is the secret sauce to outperformance.