Brand Building & Storytelling in the Digital Age

Mar 10, 2023

11:30am – 12:30pm CT

Recording: Brand Building & Storytelling in the Digital Age, Mar 10, 2023

There will be an encore of this session taking place Friday, March 10 at 4pm in the Austin Convention Center Ballroom D

Coming from overlapping corners of the media industry, we learned that it was important for us to cultivate projects and passions for ourselves because they otherwise weren’t available to us. Our panel will share how we leverage digital platforms to build our brands, built positive-sum networks, and created the state of media that we needed and wanted to see.

With the onset of the Great Resignation, there was also a great awakening: People want to bring more of their authentic selves to work, so they constructed alternate visions of work within or outside of their existing career path. In this session, we’ll discuss actionable ways that we’ve built our personal brands by transparently sharing our journey through various digital mediums.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Upasna Gautam
Upasna Gautam

NA - this is for personal use

photo of Hitha Palepu
Hitha Palepu

Rhoshan Pharmaceuticals

photo of Aparna Shewakramani
Aparna Shewakramani

Netflix; Indian Matchmaking

photo of Snigdha Sur
Snigdha Sur

The Juggernaut

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge