PR for Weirdos: Start Your Startup PR Plan Now

Mar 14, 2023

10:00am – 11:30am CT

Advance sign-up is required. Online sign up is now open on the SXSW Schedule for Workshops. You will only be able to RSVP for one of these formats in the given time slot. On each event page, select an available time slot to RSVP and it will be added to your personal schedule. There are a limited number of spots available per session, so RSVP today!

Startups often jump into PR because they feel they have to. It can feel like dull, meaningless bullshit. Yet PR can work wonders when you let yourself be a weirdo. PR prep can weave into your mindset long before you're ready to put out your first news or hire an agency. Its storyfinding side can feed your company culture and contribute to marketing and product conversations.

This workshop takes a brutally honest, intensely practical look at the elements and purposes of PR--and how you can prime yourself for maximum impact when the time is right. First, using a model our team has developed over decades of practice, we’ll dig into the basics, the why, when, how. For the second half, we’ll use concrete resources to work on your own weird PR plan you can take with you

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Tristra Yeager
Tristra Yeager

Rock Paper Scissors

Primary Access
Music Badge
Platinum Badge
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Film & TV Badge