Startups often jump into PR because they feel they have to. It can feel like dull, meaningless bullshit. Yet PR can work wonders when you let yourself be a weirdo. PR prep can weave into your mindset long before you're ready to put out your first news or hire an agency. Its storyfinding side can feed your company culture and contribute to marketing and product conversations.

This workshop takes a brutally honest, intensely practical look at the elements and purposes of PR--and how you can prime yourself for maximum impact when the time is right. First, using a model our team has developed over decades of practice, we’ll dig into the basics, the why, when, how. For the second half, we’ll use concrete resources to work on your own weird PR plan you can take with you