This year, 90% of Cannes Lion Grand Prix winners were purpose-led, yet advertising still languished behind Politicians in a global index of trusted professions. As we enter another period of economic uncertainty, is advertising’s apparent obsession with doing the right thing getting in the way of its ability to do the important thing and create work that isn’t embarrassed about selling stuff?

Join Dan Cullen-Shute, advertising CEO, and Ivonne Kinser, Vice President of Marketing and Innovation at Avocados from Mexico as they delve into why advertising has become more about saving the world than selling, how the industry can balance politics and populism and where the industry can and should be providing value: and where it just needs to get over itself.