Navigating Calculated Risk on Social Media

Mar 11, 2023

11:30am – 12:30pm CT

Recording: Navigating Calculated Risk on Social Media, Mar 11, 2023

Most social media panels cover hashtags, video formats, and platforms. But few talk about one of the most important qualities of running a successful social strategy: risk. This panel will dive deep into how social media leaders across various brands and industries utilize risk to create a social media presence that stands out. We'll talk about the importance of trusting your social team, hiring talent who is the demographic you want to speak to, entertaining your audience, communicating with management, and, of course, what happens when something goes too far.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Julian Gamboa-Ramos
Julian Gamboa-Ramos

Maximum Effort

photo of Rachel Karten
Rachel Karten

Link in Bio

photo of Zaria Parvez
Zaria Parvez


Primary Access
Platinum Badge
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Secondary Access
Music Badge
Film & TV Badge