Navigating Calculated Risk on Social Media

Date TBA

Most social media panels cover hashtags, video formats, and platforms. But few talk about one of the most important qualities of running a successful social strategy: risk. This panel will dive deep into how social media leaders across various brands and industries utilize risk to create a social media presence that stands out. We'll talk about the importance of trusting your social team, hiring talent who is the demographic you want to speak to, entertaining your audience, communicating with management, and, of course, what happens when something goes too far.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Julian Gamboa-Ramos

Maximum Effort

Rachel Karten

Milk Karten Inc

Zaria Parvez

Duolingo

This event will be in person

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film & TV Badge
Format:

Panel

Type:

Session

Track:

Advertising & Brand Experience

Level:

Beginner