AI & Cultural Trends: How Data Forecasts Futures

Mar 12, 2023

2:30pm – 3:30pm CT

Recording: AI & Cultural Trends: How Data Forecasts Futures, Mar 12, 2023

Trends are trending. Forecasts are dime a dozen. And everyone today has a prediction. From private equity firms and fashion houses, to creative agencies and pet food startups, all are relying upon published trend reports to inform strategies. But how biased are these reports' claims? After years of analyzing hundreds of trend reports and conducting experiments with AI, new findings reveal: The trends reported as "most important" are not as impactful as we once thought. According to millions of cultural data points, the humans are off. In this panel, we'll unpack our series of hypotheses and experiments, the problems with trend reports, and the emerging future of trend research alongside AI.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Sarah DaVanzo
Sarah DaVanzo

Pierre Fabre

photo of Miroslav Dimitrov
photo of Matt Klein
Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge