Trends are trending. Forecasts are dime a dozen. And everyone today has a prediction. From private equity firms and fashion houses, to creative agencies and pet food startups, all are relying upon published trend reports to inform strategies. But how biased are these reports' claims? After years of analyzing hundreds of trend reports and conducting experiments with AI, new findings reveal: The trends reported as "most important" are not as impactful as we once thought. According to millions of cultural data points, the humans are off. In this panel, we'll unpack our series of hypotheses and experiments, the problems with trend reports, and the emerging future of trend research alongside AI.