Trend Hunters Creating the Future of your Business
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In this workshop participants will be able to have tools for trend analysis, definition of trends that affect or will affect their business, they will be able to generate a work plan and implementation in order to act on them. Additionally we will see how several brands worldwide have changed their own market based on the analysis of audiences and the data we can obtain from them.
We will show paid and free tools, how to use them, what kind of information to look for, how to go beyond the obvious when analyzing them and how to take them into account. We will also discuss how to choose allies or suppliers that can contribute to this construction.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Ana Carolina Murillo Calderon
La Nerd del Futuro
Juan Umana
Derco Colombia