Advance sign-up is required. Online sign up is now open on the SXSW Schedule for Workshops. You will only be able to RSVP for one of these formats in the given time slot. On each event page, select an available time slot to RSVP and it will be added to your personal schedule. There are a limited number of spots available per session, so RSVP today!

In this workshop participants will be able to have tools for trend analysis, definition of trends that affect or will affect their business, they will be able to generate a work plan and implementation in order to act on them. Additionally we will see how several brands worldwide have changed their own market based on the analysis of audiences and the data we can obtain from them.
We will show paid and free tools, how to use them, what kind of information to look for, how to go beyond the obvious when analyzing them and how to take them into account. We will also discuss how to choose allies or suppliers that can contribute to this construction.