The vast majority of successful brands don’t blow up overnight, rather they evolve by paying attention to the right things, avoiding unhelpful distractions, and coming to their success earnestly and intuitively — provided the groundwork was done in the right way. My new book "Garage Brands" explores the journey from idea to success with a mix of amazing entrepreneurs including Jeni Britton from Jeni's Splendid Ice Creams, Joe Houlihan x-Sphero and one of the creators of the iconic BB-8 Toy, Bonin Bough co-founder of Group Black and many more. Learn how to bring a relevant and useful product to market in a thoughtful way, all while building a powerful brand completely organically and intuitively as you go from the people who have done it themselves.