Garage Brands, Starting and Scaling a DTC Brand

Date TBA

The vast majority of successful brands don’t blow up overnight, rather they evolve by paying attention to the right things, avoiding unhelpful distractions, and coming to their success earnestly and intuitively — provided the groundwork was done in the right way. My new book "Garage Brands" explores the journey from idea to success with a mix of amazing entrepreneurs including Jeni Britton from Jeni's Splendid Ice Cream, Joe Houlihan x-Sphero and one of the creators of the iconic BB-8 Toy, Bianca Gates co-founder of Birdies a viral shoe brand and many more. Learn how to bring a relevant and useful product to market in a thoughtful way, all while building a powerful brand completely organically and intuitively as you go from the people who have done it themselves.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Brandy Alexander

Icon Commerce

Jeni Britton

Jeni's Ice Cream

Joe Houlihan

X-Sphero, Creators Of The Iconic Bb-8 Toy

This event will be in person

Details

Primary Entry:
Music Badge
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Film & TV Badge
Format:

Panel

Type:

Session

Track:

Startups

Level:

Intermediate