Music is a powerful influencer and one that businesses and creatives can use to communicate clear messaging. Finding the right piece of music is imperative and can help to elevate a brand. In this session, four industry experts share their thoughts and anecdotes on the challenges of using music to create a truly memorable story that not only connects with today’s modern audiences, but also makes a real difference to the client and industry. From TikTok to Spotify, Droga5 to Audio Network, these panelists will touch on the value music adds to their narrative and the place it has in their creative approaches and processes.