The New Playbook for Winning Customer Loyalty

Mar 11, 2023

2:30pm – 3:30pm CT

Recording: The New Playbook for Winning Customer Loyalty, Mar 11, 2023

Record-high inflation. Labor shortages. Out-of-stock items. Every company is facing these issues (and more). And yet, the pressure to deliver on consumer expectations has never been more real. Dunkin', Arby's, and Sonic – three of the 20 largest U.S. restaurant chains – have cracked the code on leapfrogging economic realities by rewriting the playbook to build and maintain long-term brand loyalty. By leveraging tech, data, and AI to create the personalized experiences that customers expect, these companies are breaking the status quo, embracing a new set of values, and continuing to differentiate their offerings. So there is no holding back in this CMO panel whose companies are disrupting the food industry to reimagine and reinvent for the future.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Lori Abou Habib
Lori Abou Habib

Sonic Drive-In

photo of Jill McVicar Nelson
photo of Shannon Miller
photo of Rita Patel
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