Cannabis Culture - music, television, social media, fashion, crypto, art, or simply the vibrant aromas in the street, is alive and thriving! The backbone of this explosion is the legacy market brands and operators that have dominated nationwide skirting cannabis prohibition for over 80 years. This has created two opposing camps: Legacy and Legal.

We will discuss the need to seriously integrate the two or face the perpetuation of a dual market. The mission of this panel is to showcase why there needs to be a deliberate effort for collaboration, communication, and mutual respect between the two parties. What legal cannabis stakeholders need to understand is that cannabis and its success in the legacy market is nothing without the culture and the people behind it.